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meet siew-pui-yi controversial malaysian influencer whose

Meet Siew Pui Yi, the controversial Malaysian influencer whose ao dai photo in Vietnam sparked a social media storm – she’s also an OnlyFans star with her own beauty brand

She came from a lower-middle-class background before she found fame online and became the first Southeast Asian woman to feature on the cover of Penthouse

Known for her seductive photos, Siew caused outrage when she posted a photo of herself wearing Vietnam’s traditional ao dai dress in Hoi An – while showing off her underwear


Malaysian social media influencer Siew Pui Yi caused a social media storm recently when she shared rather suggestive photos of herself posing in Vietnam’s national dress ao dai.

The ao dai is a long tunic dress with slits on both sides and worn over long flared trousers. But the 23-year-old YouTuber and cosmetics entrepreneur caused an uproar by wearing the country’s traditional attire without any bottoms on while releasing colourful flower-shaped paper lanterns (a traditional custom signifying a prayer for peace) on the Hoai River in Hoi An, Vietnam, a Unesco heritage site and popular tourist destination.

The ao dai, which translates to “long tunic” or “long shirt,” is Vietnam’s national dress, conceptualised in the early 1700s as a symbol of femininity in the Southeast Asian country. Siew promptly apologised and deleted the photos after Vietnamese fans accused her of disrespecting their culture.

Siew is known for posting pictures of herself in skimpy clothing and has made her name among the top models of Malaysia, with over 700,000 Facebook followers and over 17.5 million Instagram fans. But there are some surprising things that many people don’t know about her.

1. She’s the first Malaysian to feature on the cover of Penthouse

In January, Siew made the cover of US adult magazine Penthouse, notorious for featuring fully nude models, making her the first Malaysian and first woman from Southeast Asia to be featured on the raunchy magazine’s cover.

2. She had a difficult childhood

Siew grew up in a lower-middle-class family where her mother worked as a hawker and her father as a regular salesperson. She told The Vibes TV YouTube channel that when she was around five or six years old, her dad went bankrupt, and the responsibility of earning and providing for the family fell solely on her mother’s shoulders.

According to The Star, Siew was born in Kuala Lumpur. Her family moved to Penang when she was nine, where she studied in SMK Datuk Onn, Butterworth. In her interview, she admitted that during high school and primary school, many kids would have new school bags and go on holidays throughout the year, but because her parents were poor, she could never afford that “luxury”.

3. She’s always created bold content

Siew had her fair share of struggles before becoming a sensational diva who enraptured the internet with her sultry posts and videos. At 15, she got her big break after an artist management firm discovered her, and she hasn’t not looked back since.

In the beginning, Siew did bikini, catalogue and print shoots for brands and starred in several music videos, ads and short films. Eventually, she became one of the highest-paid influencers in Malaysia. Grammy award-winning rapper Snoop Dogg is among her followers.

Besides Facebook and Instagram, she creates seductive content for her audience on YouTube, which surpassed more than 100,000 subscribers in less than a year. According to The Vibes, Siew also creates adult content, accessible for viewing via paid subscription on websites such as OnlyFans.

“As a child, I was always fascinated with big brands. I feel proud that I have not just collaborated with prominent brands but have also established my brands. From being a brand-centric kid to scaling my brand value in the market, I have achieved the best in life,” she told Flaunt.

4. She went from social media influencer to adult entertainer

Siew was once a victim of extortion. In 2019, her laptop was phished when she sent it for repair. When she logged into her Google account, she realised her account was hacked and she was asked to give US$1,200 (RM50,000) to a hacker who had access to her risqué Google Photos. Her nude photos were subsequently uploaded on paid sites. She said it was the lowest point in her life. “It was then that I decided to take control. I began to appear in more sexy poses instead,” she was quoted as saying on YouTube channel The Vibes TV.

5. She’s working on building her make-up empire

Siew already owns a beauty brand named MsPuiyi Cosmetics, which has an array of beauty products for women. She recently launched Kieski Skincare under her company PY Empire to expand her presence not just in Asia but all over the world.